Straight Outta Consent!

After completing this flyer project, this flyer had a good layout to successfully portray the topic for the I Love Consent campaign. It was difficult in the beginning stages, trying to get the thumbnails to show a visual perspective of what the flyer needed to look like. However, after several steps of trying out different visual aspects such as different fonts, colors and overall formatting, it was extremely satisfying to see something as minuscule as a thumbnail come to life. Coming up with a header and subhead were difficult in regards to trying to figure out how to grab the viewer’s attention with words and colors. Picking the exact wording for each the header and subhead was not an easy task as well. The subhead in this flyer shows that in any given situation, no matter what, actions cannot and do not speak louder than words, especially when it comes to consent. Just because there isn’t a verbal “No”, doesn’t mean that the answer is automatically a “Yes”. The subhead portrays this aspect very well.

The I Love Consent Campaign targets a younger audience, and the flyer created definitely depicts that aspect. Using a slogan from a popular movie, and creating it into a new format to spread awareness of consent, will create a good message for the viewing audience. The colors used make the flyer eye catching. The use of red colored font shows that certain words are supposed to stand out so that it catches you eye. Also, in order to visually relate to the audience, hash tags within the flyer were shown. 

In regards to the Design Hierarchy, this task was proven to be difficult. It was already known that the title “Straight Outta Consent” would be the primary image, however it was the entire part after of trying to place the words and the remaining information in a strategic place, in order to make it appealing for the viewers. Choosing what to say within the text regarding only brief information about the campaign wasn’t difficult, but choosing the exact right words was tedious. The flyer accurately depicts the nature of the campaign, and successfully shows a positive visual image.

Consent for the win!

I Love Consent Campaign is a well known campaign throughout our nation. Colleges and Universities, all over the United States, participate in different programs or social events to bring awareness to sexual assault and sexual violence. When asked to participate in this campaign, in creating a call to action flyer, I immediately began brainstorming ideas. As mentioned in my previous blog, I start out with thumbnail sketches. In the thumbnail sketches, you want to create different designs that you may believe are visually appealing to your audience.

However, before thinking of a design, you want to brainstorm different headers and subheads, since you are designing a call to action flyer. The headers I came up with are, “Let’s Talk About Sex Baby!,” “STRAIGHT OUTTA CONSENT,” and “ I Heart Consent.” These headers are very straight to the point, trendy, and eye catching. Suggestion: look up the latest trend and incorporate it to your topic. After finding a header, you want to pick a subhead, I chose: “You and me, Yes or no?,” “Red for NO, Green for YES,” and “Actions do NOT speak louder than words.”  After you figured this out, proceed in designing your flyer.

What images would you want to use? What colors you want to use in order to help catch the audience's eye? Font? Placement? All of these are very important visuals when designing the flyer. In my sketches, you’ll see that some designs are a little complex, where others are a bit simple. I have incorporated my headers and subheads with different images, such as “I Heart Consent.” Instead of putting the word “heart” in the flyer, I replaced it with the actual heart shape, that will contain information about this campaign.

Moving ahead, the header and subhead I chose for the flyer is “STRAIGHT OUTTA CONSENT, Actions do NOT speak louder than words!” I chose this for a more simple design (4th thumbnail sketch) because I learned that minimal can be the best way to convey a strong message. With my header and subhead, the message itself is well described and straight to the point.